Design Choices should support the rhetorical situation (audience, purpose, genre, context)

 

EMPHASIS—what has been emphasized or given the greatest importance? How does that affect the reading of the essay? Is there a central focus or has there been a repeated image or textual quality for emphasis?

 

CONTRAST—the difference between elements, the combination of which makes one element stand out from the other (can be done with color, size, placement, shape, and content)

 

ORGANIZATION—how are the elements arranged to form a coherent unit or functioning whole? How does that arrangement reflect the purpose of the text?

 

ALIGNMENT—how do things line up? Alignment controls how our eyes move across a text. You should use a “journalism justified” alignment for this piece.

 

PROXIMITY—how close are elements (or groupings of elements) placed to each other and what relationships are built as a result of that spacing? What associations are you making for the reader?

 

 

 

Translating Print Layouts to Digital Design: What are some cool aspects you find? (*Use examples from newspaper and magazines.)

 

                          -layouts match the content of the piece

                                  -pull out quotes and charts

                                          -headlines and image headers

                                                 -using colors and arrows to indicate a change

                          -incorporation of images/image mosaics

                                  -infographics or charts

                                          -different colored backgrounds or different color text

                                                   -different sized text or shapes or lines