Using Ulmer's process of conduction, Brooke's proairesis, Deleuze and Guattari's dualisms for spatiality and temporality, as well as reconfiguring invention in a paricipatory culture, Arroyo nimbly and beautifully explains the concept of choragraphy or choric invention. The concept is best explained in her video, The Dancing Floor, which you can enjoy again and again. 

 

Building on traditional notions of invention such as stasis theory, choragraphy moves away from the categories, boxes, and topoi of classical rhetoric and reappropriates them for something more heuretic. Rather than reflecting on a topic or object, choric invention allows you to reflect in it. 

 

With Barthes' concept of the punctum of recognition, choric invention uses that wound and struggles through that space where learning takes place. These ideas are especially relevant with online environments since "video and participatory cultures provide new ways of eliciting participation, encouraging remix, and writing the punctum: welcoming the disruptions instead of systematically excluding them" (60). Chora is not learning by doing, chora is learning as doing.